However, things were looking pretty amazing from the moment I got there. Not only was I able to approach single shoppers and strike a conversation with them, but I was also able to approach groups of friends who looked as though they might enjoy reading the book together.
Having worked marketing street teams before in New York City, I had a picture in my mind of what to expect. Most people will say no, others will grab and go, and a mere few will stop to ask questions. My expectations were dashed. Most people stopped to ask me about World Book Night and about the book I'd chosen to give away. A couple even told me that they'd pass it on after they finished. You'll see from my Twitter feed below - start to finish, I encountered hardly anyone who said no, and gave away my books in about an hour.
My only regret was not giving the book to any men. Not that I didn't try. I did. That is where most of my Nos came from. But it would have been nice to get at least one man interested in reading a book like this.
For future World Book Nights, I'd like to create a bookmark to go along with the book. I wish I'd given people my blog url and my Twitter handle so that they could let me know if they'd read the book and whether or not they liked it. I did choose my favorite book from the list, so that I could be confident in my recommendation. I'd very sincerely love to know how others felt about the book. If I was able to make 25 impressions.
I hope so.